Most MNC's are promoting official blogs with personal touch as a way of PR exercises and better interactions with customers.
The company which uses blog to the max seems to be Microsoft.
All these guys were active in newsgroups and forums, have now turned to blogs..
Nortel guys also have started blogging...
In late ninetees in our group.., our boss had advocated active participation in groups like NTDEV, and always said we should use our official ids and signature in the communication..
The active participation happened.., but we were only interested in promoting us, and not the company we were working for :)
Now should we try blogs... I have a networking blog... but there i note down the things i come across.. but i dont put much effort to make that readable for others..
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